Advertising Copywriting
Do you need well-written advertising copywriting?
The main objective of advertising is to produce enquiries and ultimately, sales. Advertising therefore forms an integral part of the marketing effort and must never be seen as an isolated activity. Its effectiveness not only depends upon the persuasiveness of the message being conveyed to customers and prospects, but also relies on the accuracy with which the target audience has been selected. Targeting the right message to the right people is the key to successful advertising.
Low-Cost
Advertising
It's
important to plan your advertising campaign and to function within the
bounds of your budget. If you can afford it, remember that a continuous
advertising program is often more successful than placing a once-off
advertisement. Find out whether local newspapers have scheduled special
features or supplements that relate to your particular product or service,
for instance gardening, fashion, DIY.Make
sure that you place a eye-catching advertisement. Some ideas for low-cost
adverting include
Word
of mouth advertising
Before word of mouth advertising from satisfied customers
wins you a regular flow of new customers, you will have to build up
awareness in your target market of your existence and function. Consider
displaying your name, address and telephone number on your private vehicle,
an eye-catching sign above your premises, business cards to hand to
customers and suppliers, media advertisements., leaflets, hand-written
cards on community notice boards. Once your business reputation is established,
satisfied customers will recommend your product or service to their
friends, colleagues, acquaintances, and other people.
Letters
Write
letters or call on schools, colleges or retirement homes in the area.
Trading from a stall at a craft fair: While this industry offers an array
of self-employment opportunities, it also attracts thousands of customers.
Consignment
selling
Approach other businesses who may be interested to display your product
and handle sales in exchange for a percentage of the profits. The retailer
does not pay the supplier until the goods are sold.
Party
Plan Selling
Many customers prefer buying guaranteed products in the comfort
and convenience of their home (or your home). The goods are displayed,
its uses demonstrated if applicable, and if necessary, questions are answered
about it. The guests can examine the products at leisure, without the
pressures they might be under in a shop, and they can place their orders
with you. A delivery date is agreed upon, and the customer is expected
to pay on receipt of the goods.
Fax-advertising
Identify potential customers through market research and introduce your
product or service to them by faxing an eye-catching advertisement to
them.
Writing Samples
Theresa
Lütge-Smith
Gary Bruce
Smith
Résumés
Theresa
Lütge-Smith
Gary Bruce Smith
oduts
Free
Consultation
Contact Theresa
to define the type of advertising copywriting that is relevant to your target
audiences: public relations, publicity, or corporate advertising. The initial
consultation is free and includes a
price quotation.