Writing Samples
Theresa
Lütge-Smith
Gary Bruce
Smith
Résumés
Theresa
Lütge-Smith
Gary Bruce Smith
oduts
Free
Consultation
Contact Theresa
to define the type of information needed to write a comprehensive corporate
profile. The initial consultation is free and includes a
price quotation.
Writing a Corporate Profile
Do you need a well-written Corporate Profile that clearly outlines your company's core mission and purpose and describes your services and products?
Extract from a company profile:
Our
Core Mission and Purpose
The hallmark of our company is our commitment to continuous improvement
and process control.
Our Mission is to expand the concept of value to include all elements of the total product or service experience, i.e. convenience of purchase, after-sale service, product or service characteristics, dependability and reliability. We categorize the elements of customer value as operational excellence, customer flexibility, and technical leadership.
Our Purpose is to earn a loyal consumer-patronage through our continual efforts to provide quality, cost-effective innovational products and to keep them informed of technological developments crucial to the progress of their industry and personal actualization; maintaining a high level of social responsibility by endorsing continual advancement in knowledge-based technology.
Defining
Services
The
marketing of services is not the same as the marketing of products.
Some characteristics of services include:
- Perishability
- Intangibility
- Buyer
needs
- Service value
- Production/consumption
- Lack of ownership
Defining
Products
If your
organization is going to be market orientated instead of sales or product
orientated, then you should look on a product not simply as an object which
you sell, but rather as a solution to your customer's problem; so, it is
possible to define a product as - A definite
set of solutions to a definite set of problems for a definite set of people
at a particular moment in time.