Other items that may be included in the direct-mail package are postcards, audio-tapes, video-tapes, computer diskettes, and logoed promotional items such as a keyring, mousepad, coaster, coffee mug, t-shirt, booklet bookmark, door hanger, pen or promotional item made from handcrafted seed-embedded paper.These mail items are usually addressed personally to individuals whose names appear on mailing lists compiled by the marketer.

The lift letter

This short letter is from a person other than the peson writing the main letter. Many lift letters are on smaller paper and are simply folded in half with copy showing that entices the recipient to read it, such as

An urgent letter from our chairman
If you're still not convinced ...
Read this only if you've decided to buy!

The lift letter is the reader's final call to action. Some lift letters are expanded testimonials from satisfied customers or even celebrity endorsements.