Writing Samples
Theresa
Lütge-Smith
Gary Bruce
Smith
Résumés
Theresa
Lütge-Smith
Gary Bruce Smith
oduts
Free
Consultation
Contact Theresa
to define the type of information needed to write an effective direct mail
letter. The initial consultation is free and includes a
price quotation.
Direct Mail Copywriting
Do you need a well-written direct mail letter that will grab the attention of your target customers? If required, we also help identify a promotional item and incorporate the gift into the 'theme' of the company.
Executing an entire direct mail campaign can represent a significant commitment of time, money and creative energy. However, if the direct mail letter is not properly written, it will mean a wasted effort and lost resources. The heart of any direct mail letter is to entice the eader to act. The three basic types of offers are Sale - usually a percentage off the full purchase price; Free - usually a free gift with purchase; and Guarantee - free trial or money back. Knowing who your customers are and what they value most will help you contruct your offer. Whether your goal is an immediate sale or a response that will lead to a future sale, direct mail is one of the most powerful and cost-effective lead generation tools available today.
Some ideas for to make your direct mail work harder include:
1. Don't try to impress people with big words or techno-babble. Let your prospects know you're one of them.
2. Stress benefits, not features. The facts are important, but how those facts relate to the buyer's needs is more important. Never assume that the prospect can figure out the benefit. Explain it.
3. Decide beforehand what you want your direct mail to accomplish. Generate a one-time sale? Build a lifetime of purchases? Condition the customer to receive your sales call? Define the action, and then ask for that action in your letter.
4. Always end with a call to action: this is what the customer should do, and this is what you will do. Don't leave it to the recipient of your direct mail to figure out what the next action should be.
5. Play to the reader's emotions, not just the facts of what you are selling. People buy from their hearts more than they buy from their brains.
6. Use one- or two-word sentences freely. Like this. No big deal. OK? Just walk the reader along, letting him identify with you and trust you.