Writing Samples
Theresa
Lütge-Smith
Gary Bruce
Smith
Résumés
Theresa
Lütge-Smith
Gary Bruce Smith
oduts
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Consultation
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to define the type of information that is needed to write an article that
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Ghostwriting an article
Do you need well-written editorial copy?
Business executives and entrepreneurs know the value of having bylined articles in publications read not only by thier prospects, but also their competitors, yet many lack the ability and/or the time to write them.
Customers like to read about people they do business with. Bear in mind that customers don't know everything about your business, which might include products and services they may be going elsewhere to buy. A well-written article that focuses on your customers' interests can provide helpful information for your readers. Offer solutions to their problems. Readers relate well to 'case histories' particularly those that indicate how your company solved a problem for a customer; this is one of the most effective ways to communicate to customers what your business stands for. Share your know-how, knowledge and experience. Introduce your personnel to customers by telling them a little about the person.