Marketing

Writing Samples
Theresa Lütge-Smith
Gary Bruce Smith

Résumés
Theresa Lütge-Smith
Gary Bruce Smith oduts

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Contact Theresa to define the type of information needed to create a cusomized marketing plan. The initial consultation is free and includes a price quotation.

Marketing Plans

Do you need a customized marketing plan that clearly defines your business objectives and how to achieve them?

"If you don't know where you're going, any road will get you there!"

The point of this axiom is that all organizations need both general and specific plans to be successful. Management should first decide what it intends to accomplish as a total organization and develop a strategic plan to achieve these reslts.

Key planning concepts:

Define organizational mission (a general statement indicating the boundaries for an organization's activities: target market, what needs are satisfied, and what type of products/services are offered)
Set organizational objectives and goals (objectives should be clear and specific, stated in writing, ambitious but realistic, consistent with one another, quantitatively measureable wherever possible, and tied to a particular time period)
Strategic & Annual Marketing Planning (target markets and market demand)
Marketing Mix (People, Professionalism, Positioning, Product, Planning, Packaging, Promotion, Place, and Price)
Product-Market Growth Matrix (market penetration, market development, product development, and diversification)