New Product Release
Do you need a well-written product release that will catch the attention of buyers?
It's often said that nothing happens until somebody sells something. This is not entirely true. First there must be something to sell - a product, a service, or an idea. And that something must be developed.
New products fall into 3 distinct categories:
Products that are really innovative - truly unique (any new product in this category must satisfy a real need that is not being satisfied at the time it is introduced). Still to be developed products in this category would be a cancer cure.
Replacements (products that are significantly different from existing products in terms of form, function and benefits provided)
Imitative products (products that are new to a particular company but not new to the market - a 'me-too' product)