ecottage: Public Relations for businesses

Writing Samples
Theresa Lütge-Smith
Gary Bruce Smith

Résumés
Theresa Lütge-Smith
Gary Bruce Smith uts

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Contact Theresa to define the type of information needed to promote a business. The initial consultation is free and includes a price quotation.

Public Relations for businesses

Do you need an effective public relations campaign for a business?

Advertising (advertorials, publicity, sponsorship events)
Corporate clothing (promotes corporate identity)
Corporate vehicles (decals)
Printed literature (brochures, catalogues, newsletters, annual reports)
Promotional Items (corporate gifts)
Staff training (product knowledge, customer service, synchronous skills training)
Stationery (business cards, letterheads)
Target market (customers/members/patrons, stockholders, special-interest groups, government agencies, lobbying, support of charitable or civic events)

Read almost any book on marketing or management and either explicitly or implicitly it will describe the purpose of 'the business' as bveing to create and keep customers. It therefore clearly pays to consider one's business as concerned with developing relationships as opposed to merely transacting sales. Customer relations are the interactions a customer has with a company's products, people, and processes. This is the feel-good factor that is generated by the customer being treated with courtesy and attention at all points of their contact with a company and which motivates him or her to act as a salesperson on your behalf, by recommending your company to friends and relatives. While all companies benefit from cultivating a friendly rapport with their customers, it is the e-business that must employ innovative management tactics to compete internationally.