ecottage: PR for schools and libraries

Writing Samples
Theresa Lütge-Smith
Gary Bruce Smith

Résumés
Theresa Lütge-Smith
Gary Bruce Smith uts

Free Consultation
Contact Theresa to define the type of information needed to promote a school or library. The initial consultation is free and includes a price quotation.

PR for schools and libraries

Do you need an effective public relations campaign to market a school or library?

A PR campaign for schools or libraries is an exercise in integrated marketing communications. The campaign coordinates advertising, personal selling, sales promotion, public relations, and publicity to accomplish a specific objective.

Advertising (consists of a series of related, well-timed, carefully placed advertisements that reinforce personal selling and sales promotional efforts)
Personal Selling (coordinated with the advertising program) Sales staff must be informed about the campaign - the theme, media used, and schedule for the appearance of the ads)
Target audience (including parents, scholars, graduates, publishers, companies)
Sales promotional devices (display materials should reflect the ads and appeals used in the campaign ti maximize impact)
Publicity (PR efforts to coincide with the other mix components and to emphasize the same theme)
Printed literature (brochures, catalogues)
Promotional Items (samples, handouts imprinted with logo and message)
Staff training (product knowledge, customer service, synchronous skills training)
sitemap