Promotourism

Writing Samples
Theresa Lütge-Smith
Gary Bruce Smith

Résumés
Theresa Lütge-Smith
Gary Bruce Smith uts

Free Consultation
Contact Theresa to define the type of information needed to plan a promotional campaign that is relevant to your target audiences. The initial consultation is free and includes a price quotation.

Promotion for Tourism, Museums, Art

Do you need an effective promotional campaign to promote tourism or other marketing events?

Promoting tourism, travel, and the hospitality industry covers a wide spectrum of disciplines. The same disciplines apply when promoting Museums, Art Exhibitions, Fashion Shows, Trade Expo's, etc.

Advertising
All advertisements have four features

a verbal and/or visual message
a sponsor who is identified
delivery through one or more media
payment by the sponsor to the media carrying the message

Sales Promotion
Examples include in-store displays, trade shows, samples, in-store demonstrations, and contests.

Public Relations
Activities are designed to build or maintain a favorable image for an organization with its various publics - including clients/members/patrons, employees, the local community. PR also includes gaining good Publicity

Publicity
A publicity campaign includes:

A general press release
Personal communication with a group (press conference to draw media representatives, company tours and speeches to civic or professional groups
One-on-One personal communication, often called lobbying - in an attempt to influence opinions and decisions.
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