Sales Letters

Writing Samples
Theresa Lütge-Smith
Gary Bruce Smith

Résumés
Theresa Lütge-Smith
Gary Bruce Smith oduts

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Contact Theresa to define the type of information needed to write an effective sales letter. The initial consultation is free and includes a price quotation.

Sales Letters

Do you need a well-written sales letter?

Direct mail is the most personal and selective of all media. Printing and postage fees make the cost of direct mail per person reached quite high compared with other media. However, because direct mail goes only to the people the advertiser wishes to contact, there is almost no wasted coverage. Direct mail is pure advertising.

Factors that influence the content of a Sales Letter include:

Nature of target audience (is target group loyal to a competing brand? Is the product bought on impulse?)
Nature of the product or service (does the product lend itself to sampling, demonstration, or multi-item purchases?)
Cost of the product or service (sampling to a large market may be expensive; an alternative is rebates or premiums)
Current economic conditions (coupons and rebates are good options during periods of recession or inflation, when consumers are particularly price conscious)