are the wave of the future.
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Sales & Services Booklets
Do you need a well-written, creatively designed booket?
A booklet differs from a brochure primarily in scope. While a brochure generally provides sales information, the booklet offers useful information in a more general sense. The ultimate purpose of a booklet is to educate a target audience. It contains tips, techniques or strategies to help accomplish certain tasks. Because your company becomes a source of information and help, prospects think of your company as they learn new information. The best information to include in a booklet is practical “how-to” content on a topic that is both relevant to your business and important to your customers. Sometimes the answer to challenges turns out to be information that is known but merely forgotten. The booklet acts as a reminder. It can also serve as new information for novices to an industry.
Typically a booklet measures 90mm x 220-mm, has 16 to 24 interior pages, fits perfectly into a purse, pocket, or briefcase, and can conveniently be mailed in a standard-size envelope. Furthermore, people are reluctant to discard booklets, which mean they magically travel from one person to another, spreading your message beyond the original recipient.