Auditing PR & Customer Services

Do you need an objective analysis of your company's public relations and customer services? If necessary, the audit will include a detailed proposal to upgrade your CRM program.

Contact Theresa to define your

Audit your PR efforts
Companies conduct yearly financial audits, yet when it comes to evaluating the success of their communication and PR efforts, management baulk. An audit is useful where an organization changes strategy or direction or management; when the PR function is created or restructured; when the firm's positions and messages are often misunderstood; or if various stakeholders complain about company policies and practices. An audit should review how well an organization communicates internally and externally; focuses on the various messages exchanged, media used, and the outputs and outcomes of the communication process; helps identify barriers of healthy communication.

Audit your CRM
Every aspect of a business has an impact on customer service - not just those aspects that involve face-to-face customer contact. Improving customer service involves making a commitment to learning what customer's need and want and developing action plans that implement customer friendly processes. Strategies include:

In today's competitive climate many businesses are finding that any advantages they try to establish through their core products and services are quickly eroded as others mimic them. Since leadership by such means is becoming increasingly transitory, businesses are seriously looking at other strategies by which to differentiate themselves from their competitors. High on their agenda is customer relationship management - the next stage of Web-based competition. >> More