The value of a bookmark as a marketing tool is well known, but when the bookmark includes leaflets containing specific information that is directed at your target audience, its value is increased tenfold and this promotional item becomes much more than just a means for marking your place in the book you are reading.
Build Brand Awareness
The Booklet Bookmark is an effective way to build brand awareness, advertise an event or campaign, deliver a comprehensive product message, or explain complex technology. Booklet Bookmarks can be given away the same way as one would a calling card or leaflet, yet unlike a calling card or leaflet most people will hesitate to throw them away since a booklet bookmark is regarded as a useful item. When they start to read their book or page through their appointments book they will inevitably glance at your booklet bookmark, thus the aim of creating awareness of your advertising message is accomplished. The format of a Booklet Bookmark is 190mm x 60mm which makes it comfortable to examine and easy to distribute. If the intention is to hand these items out to people as a gift, the Booklet Bookmarks could be packaged in a clear cellophane pouch.
Booklet Bookmarks cost less than many other giveaways and can also effectively be used throughout the year in other areas of your sales and marketing efforts. Other uses include:
For a Booklet Bookmark to be eye-catching and succeed as an effective marketing tool, it should present a coherent vision of its purpose through colour, graphic design, and editorial copy. The Booklet Bookmark could also include:
Booklet Bookmarks are a very afforable and functional way to promote your product. Nobody likes dog-eared pages or losing their place when they put down a book. Whatever the picture, whatever the reason, people love bookmarks. The front and back of Booklet Bookmarks are printed on gloss card stock (300gsm), in full-colour; the booklet leaflets may be printed in black text throughout or in full colour as required. Turnaround in five working days (depending on quantity). Contact Theresa for a quotation.