Catalogue Copy writing

Do you need well-written copy and a creatively designed catalogue?

Capture attention through Color Graphics and a Good Headline

Colour Graphics are the most effective way of getting attention, especially photographs which attract 25% more attention than line drawings), while a good headline must have curiosity value, mention the target customer and promise benefits. On average only one person in five reads further than the headline, so use it effectively.

Use questions where you can and try to arouse curiosity

* If you are using an illustration, put the headline below it because people’s eyes go to the graphic first and they tend to read down rather than up
* Size of advertisement and size of print
* Border around the advertisement

If you can, include the three most important headline words - NEW! YOU! FREE!