Writing Samples
Theresa Lütge-Smith
Gary Bruce
Smith
Résumés
Theresa Lütge-Smith
Gary Bruce Smith
oducts
Some advantages of Custom Publishing:
Gives your CEO a platform to reach customers
Separates your brand from your competitors
Builds brand awareness
Builds customer loyalty
Acquires new customers
Boosts sales from existing customers
Announces changing perceptions
Communicates what you are selling
Builds customer relationships
Creates targeted content to reach diverse customer segments
Delivers a more comprehensive company story, product message and call to action
Creates customers out of prospects
Positions your company as an industry leader
Provides customer/member value
Educates and shares your industry knowledge
Reaches your target markets
Explains a complex technology or product
Integrates your marketing efforts
Fully utilizes your customer information
Custom
Publishing
A proven
branding and messaging strategy
Do you want an effective marketing tool that creates targeted content for whatever audience you choose and positions your company as a leader in the industry?
Custom publishing merges your corporate agenda with your target customer's agenda, thus providing the unique opportunity to create content that your customer's care about.
Does half of your audience speak isiZulu or Afrikaans?
Does one of your divisions cater to the youth market?
When an advertisement or an advertorial fails to tell your whole story or you need to educate your customers and prospects, Custom Publishing allows you to publish content-rich information about your company and products to strengthen your communication efforts and develop relationships with your target markets.
Editorial
Services
e-Cottage will work with you to identify your objectives and develop
a unique print publication (gift book, booklet)
to leverage your marketing investment and deliver value to the reader.
Free
Consultation
Contact
Theresa to define the following:
-
Number of copies
- Editorial
- Printing
- Photography/Art
- Design & Layout
- Advertising
- Frequency
- Page
Count
- Distribution
The initial consultation is free and includes a price quotation.
