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Writing Samples
Theresa Lütge-Smith
Gary Bruce Smith

Résumés
Theresa Lütge-Smith
Gary Bruce Smith

oducts

 

Some advantages of Custom Publishing:

Gives your CEO a platform to reach customers

Separates your brand from your competitors

Builds brand awareness

Builds customer loyalty

Acquires new customers

Boosts sales from existing customers

Announces changing perceptions

Communicates what you are selling

Builds customer relationships

Creates targeted content to reach diverse customer segments

Delivers a more comprehensive company story, product message and call to action

Creates customers out of prospects

Positions your company as an industry leader

Provides customer/member value

Educates and shares your industry knowledge

Reaches your target markets

Explains a complex technology or product

Integrates your marketing efforts

Fully utilizes your customer information

Custom Publishing
A proven branding and messaging strategy

Do you want an effective marketing tool that creates targeted content for whatever audience you choose and positions your company as a leader in the industry?

Custom publishing merges your corporate agenda with your target customer's agenda, thus providing the unique opportunity to create content that your customer's care about.

Does half of your audience speak isiZulu or Afrikaans?

Does one of your divisions cater to the youth market?

When an advertisement or an advertorial fails to tell your whole story or you need to educate your customers and prospects, Custom Publishing allows you to publish content-rich information about your company and products to strengthen your communication efforts and develop relationships with your target markets.

Editorial Services
e-Cottage will work with you to identify your objectives and develop a unique print publication (gift book, booklet) to leverage your marketing investment and deliver value to the reader.

Free Consultation
Contact Theresa to define the following:

- Number of copies
- E
ditorial
- Printing
- Photography/Art
- Design & Layout
- Advertising
- F
requency
- P
age Count
- D
istribution

The initial consultation is free and includes a price quotation.

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