Internet Marketing / Public Relations

An important advantage of online public relations is that it can reach markets directly without the intervention of the media. Online PR is used to raise the profile of an organization, thus increasing awarenes of it among diverse target aidiences. By comparison, traditional PR is often expensive (printed material includes brochures, newsletters, leaflets),time-expensive (text must be edited, proofread, printed) and is often subject to trial-and-error to attract attention of a specific target audience. Consumers today demand instant access to information; in order to sustain an online shopper's attention long enough for them to take action, the design and layout of a web site must be uncomplicated, easy to navigate and offer brief yet viable information on the company, product or service. Common features of Web site designs are the hypertext links to other sites; provision is also made for response or feedback through registration for free newsletter, comments, and inviting the user to send for more information via email.

• Product Description/Report
• e-Newsletters
• Company Profile
• Development of a Corporate Identity
• Online Banner Advertisements
• Writing & Distribution of Media Releases
• Online Opinion Surveys
• Direct Mail Campaigns