Writing Samples
Theresa
Lütge-Smith
Gary Bruce
Smith
Résumés
Theresa
Lütge-Smith
Gary Bruce Smith
Free
Consultation
Contact Theresa
to create the type of questionnaire to produce a detailed, illustrated research
report. The initial consultation is free and includes a
price quotation.
Trend Creation & Development
Trand creation and development is made possible by merging your company's
with likely changes within a chosen market economy or industry over the next decade, supported by the expected acceleration of perpetual innovation, rejuvenation of existing strategies, and the projected evolution of consumerism.
Do you need to identify what kind of products will meet peoples' needs and desires in the future?
Since new products are traditonally introduced mainly through technological innovation, it is important to focus attention on redressing the balance between people and technology, on par with social cultural developments. Industries should explore what people in the future might perceive as useful, desirable and beneficial while being environmentally friendly at the same time. The impact of acquiring raw materials, production, distribution and life cycle must be taken into consideration. While no one knows exactly what the future holds, the same applies to predicting what future consumers may need and desire. It should be the intention of companies today to stimulate their imagination and creativity, raise questions, explore opportunities provided by emerging technologies,propose new ideas and solutions that will enhance people's lives, and recognize the benefits of shifting from the model of quantity and complexity towards a greater focus on quality, simplicity and customer satisfaction, while adhering to the principles of waste prevention and environmental destruction.
The creative process includes:
Going Green Impacts Consumerism
Companies today need to consider how the going 'Green' movement is impacting on the way their customers perceive, evaluate, utilize and talk about their products and brand.
While
many consumers expect corporations to factor social and environmental inpacts
into their product and service decisions, others believe that 'side stepping
the responsibility to evaluate validity when buying environment-friendly
products' defeat the purpose. In essence, many consumers are willing to
be greener with their choice of purchases, provided someone else does the
work for them. Interestingly, it's the youngest generation, born between
1982 and 2003, whose actions are tied to environmental impact and sustainable
consumerism more than that of the boomer generation. They're willing to
do personal research to further their knowledge
of
green consumerism.