Do you need well-written topic-specific web copy?
Effective web copy begins with first establishing what you want to achieve with your web site. It is your aim to get visitors to purchase something or have them sign up for your newsletter? Bear in mind that the type of content published on your site is meant to motivate users you can’t see and have never met in person to take a step towards building a relationship with you or your company. An important introduction to your business is to post a Customer Profile on your site; it is also vital to find out what the needs and desires of your visitors are. Some examples of questions you could ask:
Create a Unique Selling Position (USP), which is a concise statement of about three sentences that explains the what and why of your business offering and how it is different from your competitors. Explore this unique factor that sets you apart from your competition by making this the first thing your visitor sees when they arrive on your home page. Focus on benefits – web users want immediate access to information about the product or service. Answer the question how they will benefit from buying your product or subscribing to your ezine as clearly and concisely as possible or they will click away.