Writing Samples: Gary Bruce Smith

Recent articles for IslamOnline

The BBC's Struggle for Independence
Predictions About the Future of Iraq

Recent articles for UndercoverMedicine
Has the Iraq war created a medical disaster?

Governments lack the willpower to fight AIDS
Gary talks to UK MP Paul Marsden about the AIDS crisis in Africa

Web guides on various topics published by Ezywebguides - see Amazon.com

Articles on Mediocom.net

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Theresa Lütge-Smith
Gary Bruce Smith

 

Writing Samples (excerpts from full-length articles)

Content Essentials for Every Webmaster
Online content is more than just copying text to a Web page and uploading the results. The increasing importance of online content has spawned a new breed of Internet worker; these are Online Content Professionals who emphasize that this diverse field also includes new forms of creative writing. Understanding Web content means being acutely aware of the medium in which you are working and the special demands and possibilities of online and Web content. In terms of writing content, being aware of the special environment of the Internet is imperative - which is a very different ball game in many ways to the printed page and traditional media. The role of online content has gradually changed over the last few years. Content is becoming an increasingly important element of Web creation and development, with users becoming more selective as they expect up-to-the-minute value-rich information. Simply put, content has to be essential, informative and entertaining. Web sites that are dated and display content lacking in creativity are simply being left behind. The increase in online content consciousness can be seen in the way that more print newspapers are taking to the Web, while those already established on the Web are radically increasing their presence. The reason for this interest in content is a natural development of the Web, where well-written information that is effectively displayed is replacing flashy and ineffective sites of the first Internet boom days. While design expertise is still essential, it is no longer enough; users are also looking for rich content that is specifically created for the online environment. Content runs the gamut from downloads to images and libraries, but it is text and database information that is assuming a much greater importance on the Web today.

Content Essentials for Every Webmaster: Writing - The Most Powerful Web User Interface
Writing for the Web means taking time to research who your readers are and to analyze what their expectations may be. The Web surfer is searching for information which may be difficult to find in the ocean of online data. While searching, the user is in need of concision, or data that is concisely presented, so that he or she can make a choice about exploring a specific Web site or not. On the Web, unlike printed media, the average reader scans the content on a site within seconds to determine if there's anything of value to justify an extended visit. In other words, there is a continual fight to attract and then retain a user's attention - and this is where the art of writing for the Web comes into play. Web usability guru Jakob Neilsen puts it in a nutshell when he states that Web users don't read at all - they scan the Web searching for indications of useful, and credible, information in the data maelstrom. This is what the webmaster must be aware of when preparing Web site content. Neilson adds another dimension to Web writing, by describing Web content and writing as a user interface in itself. He states that in spite of technological advances on the Web, writing is "the most powerful interface the medium has." (www.contentious.com) One of the often repeated statements about Web writing is probably the most important: a Web site should be structured and compiled so that it is suitable for rapid consumption. In other words, the Web requires condensed text and a style designed for short user attention-spans. A Web site is not a book or magazine, and the user is looking for rapid and easy access to knowledge - immediately. When preparing Web copy there are various methods to capture the short attention span of the Web user.

How to Produce Your Own Online Movie
I
t's easy to create, produce and distribute your own movie, providing you are equipped with the right tools of the trade, and the necessary technical know-how. Online Movies What was previously only the domain of Hollywood movie producers and those with high-end and very expensive equipment is now within reach of the masses. There are a number of reasons for this. Firstly, there has been a drastic decrease in the prices of digital video cameras, as well as the introduction of very affordable and user-friendly computer editing software for both PC and MAC. Secondly, there have been increases in download speeds and broadband capability on the Internet. All of these developments mean the perfect playing ground for experimenting with a whole new medium of artistic creation and entertainment. The Internet has spawned an entirely new breed of creative artist and has allowed amateurs and semi-professionals to dabble in multimedia, and in combinations of video, audio, text and image as never before. Things to Consider: While many articles and books on the subject of online video wax lyrical about the ease and affordability of making one's own video production, there are still a few things to bear in mind. While the enthusiasm for the creation of online video is definitely warranted, one should also remember that video creation, capturing, and editing have, if anything, become even more complex and technologically dense than before. A vast range of products and components must be studied, and new formats need to be understood, before one can claim to know about video. While it is certainly true that creating an online movie is today relatively easier in comparison to a few years ago, one also has to be aware of issues pertaining to the quality and professionalism of the finished product. Of course anyone can edit and upload a video of their family vacation, but there are many aspects that have to be taken into account before a really worthwhile product can be produced. Aspects including the size of video clips that one uploads for viewing; streaming options and so on, need to be taken into account. Large video files are essentially useless on the Internet, because the normal user is still attempting to download video files using a 56K modem. Besides, there are many other technical issues that the incipient movie maker should be aware of when distributing their creations online.

What is XML? - The Basics & Beyond
X
ML Markup Extensible Markup Language, or XML, is quite literally changing the face of the Web as it gains in popularity among Webmasters and other online specialists, who require greater functionality in their Web pages. While most documents on the Web are stored in HTML (Hypertext Mark-up Language), this trend is changing as more developers begin to realize the numerous advantages of XML. According to the authors of The XML Files (www.aicpa.org/pubs/jofa/may1999/), XML's beauty lies in that it can perform even the most sophisticated data-management tasks: "Imagine that you could give each electronic record or each unit of information in your office a tag that explains what the data means, whether to a person or a computer programmer. For example, Jane Doe would no longer be just the name of a person but rather identified as a corporate client in Kansas; similarly, $322.28 would be labeled as an accounts payable item to Acme Office Supplies. Even if the tags were in plain English, your computer system would understand them." XML makes this possible. Another expert has stated that one should think of XML as HTML 'without the training wheels.' XML is newer than HTML, but its design is based on SGML or the Standardized Generalized Mark-up Language. According to Connolly, Khare and Rifkin in their article The Evolution of Web Documents (www.xml.com/pub/a/w3j), SGML predates both HTML and the Web, and was designed to give information managers the flexibility to say exactly what they mean - no more and no less. XML brings this flexibility to the Web and because it allows you to develop your own custom tag-sets. In other words, XML is used to define tags and the structural relationships between them. This also means that as there are no predefined tag sets, all the semantics of an XML document will be defined by processing applications or style sheets.